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Polywater's "Technical Talk Newsletter" enjoys above-average readership. The most recent issue, entitled Stop Oil Leaks for Improved Electrical System Reliability, provided detail on the use of PowerPatch Sealant for transformer repair. This issue had the highest open and click-thru rates of any issue thus far. Even after their initial release, these articles are workhorses. An article from the Fall of 2012 was resent in December 2014 to a select group of over 12,000 electrical engineers and specifiers involved in the construction & maintenance of petrochemicals, industrials, hospitals, universities, and waste water treatment facilities. This was the article on FST Foam Duct Sealant entitled Stop Water Damage -- Improve Electrical Reliability. That e-mail blast still gets 4-6 opens per day nearly a month later. Our email broadcast service provider's transmission report shows a stellar open rate: "Based on these metrics your campaign is trending in the above average range." Here's a sampling of the data:
The Technical Talk Newsletter cultivates your spec efforts. Discuss ways with your regional manager to plow new ground and plant sales seeds in your territory through broadened readership. |
