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Linda Hofer with Kozlin Agencies in Calgary, one of Polywater's Canadian representatives, recently wrote in to Polywater's Canadian Sales Manager, Christine Otam, with a rather humorous testimonial for RBG Rubber Goods Cleaner: "Christine, As you know, my husband Grant is a Polywater lover. Anytime he can’t do what he wants with conventional products, he turns to Polywater. Then he kicks himself for not using it in the first place. Our boat trailer has been a thorn in his side for a couple of years now, because he just couldn’t get it cleaned up. I always step on the fender to get in the boat, which greatly annoys him because I dirty the fender, ha ha! Anyway, he grabbed some old Polywater Rubber Goods Cleaner and gave it a shot. He was absolutely amazed with it! The trailer looks brand new! He was so excited he came and got me out of the house to show me. He said over and over to make sure and let you know. Our boat is a Stratos, made by Ranger Boats. He said someone should go to Ranger and sell them on it. So I’ve done my duty on his behalf." As Christine told Linda, "This is a fun story, but we're not set up to market to this industry--way outside our normal networks. That said, nothing is stopping you or Grant from talking to Ranger dealers locally to see if they have any interest. We like to share these types of stories to get other reps thinking outside the box and seeing how there are often unintended uses for our products." The moral of this story is that we may not dilute our marketing efforts by venturing into the recreational boat trailer cleaning market ... but when selling RBG within our own markets you might just want to ask the next purchasing agent you call on whether or not he or she owns a boat! Use every angle to make a sale. And if it works on boat trailers ... why not motorcycle, ATV, and snowmobile trailers? |
