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Warshauer Electric Supply Co. is multi-branch distributor in New Jersey. The 60-year-old chain is a key player in the local electrical market and, for Polywater regional manager Wade LeVander, had long been a target for increased representation of the Polywater product line. Success was finally achieved when Warshauer Electric agreed to come on board with a stocking agreement after our meeting at the last NAED (National Association of Electrical Distributors) national conference. They are now among the first distributors to stock Polywater SPW Solar Panel Wash, among other Polywater items, and have really promoted our line. One of the highlights of Warshauer's promotional efforts is their social media involvement. They took to the Twitter to tweet this message: "Stop by our New Brunswick counter today between 10:00 a.m. and 12:00 p.m. to learn more about our new stock of @PolywaterE cable pulling lube & more! - @warshauer" This prompted an automatic message back to us: "American Polywater, You were mentioned in a Tweet! Warshauer @warshauer," and resulted in a stream of business-stimulating retweets. The NAED national meetings work. We encourage you to talk with your regional manager or Division GM Tom Fredericks about which distributors you'd like us to meet with, and to help us secure those meetings. We want to help make your job easier. You can make both our jobs easier by also following and promoting @PolywaterE on Twitter. Polywater's Electrical Division has 523 followers, and it's one factor in Polywater's raging success. |
