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Specification-grade Polywater LZ is like blue meth to experienced installation crews (albeit without the health or legal risks). They can't get enough of it, and nothing else will do. They know it's the best product in its class for performance and cable-type versatility. And that makes Jim Hudspeth of TRAC Sales Company, Polywater's contractor & industrial representative for Northern California, the "Heisenberg" of cable pulling lubricant sales in his region. Jim has been doing a lot of spec work on behalf of Polywater LZ, with long-term payoff. Jim knows that once the spec is written and the crews have tried the product, they're hooked. The repeat orders keep coming in, breaking sales records bad. In one example, Polywater's Jeff (aka, Saul) Ericson--who handles the "details" of Jim's deals--quotes Jim as recently saying: "I met with senior BART design engineers yesterday. LZ is the new standard for lubes. I have talked to several contractors on the upcoming jobs, and they have received The Word. Expect inquiries within the next 60 days for an upcoming line extension job to San Jose called Berryessa or possibly Warm Spring." Jim reportedly answers every question and overcomes every objection with his classic close: "LZ is all you need to know about cable lube." They don't break spec on Jim in Northern California. Be the Heisenberg in your territory. Start a new season of Polywater LZ specification on your local projects today. |
