Friday Fax
A Weekly Summary of Polywater® News of Incredible Importance
Issue #815


           Polywater is hammering FST Foam Duct Sealant hard on the advertising front. One promotion is a revolving-product-gif ad in Electrical Contractor Magazine, which generates excellent traffic from ecmag.com to our site (Impressions: 59,341; and Clicks: 163 in one month alone).

In addition, Polywater is running a monthly 4-color ad dedicated to FST in the EC print magazine. This ad was the subject of a recent independent ad survey. Following are the actual, verbatim comments gleaned from readers.
  1. Good stuff, may look for it soon. – OWNER
  2. Good copy, good ad. Gives all the info you need. – OWNER
  3. Pretty. – OWNER
  4. Bought and used the product. It worked like it should and was a problem solver on a project. – PRESIDENT OWNER
  5. A much needed technology. – OWNER
  6. Ad is very clear. – OWNER
  7. New product, info. – OWNER
  8. I did have a need for a product like that in the past. – MASTER ELECTRICIAN
  9. Not interested. – OWNER
  10. Good visual. – OWNER
  11. Useful information. – PRESIDENT
  12. I like the look of it. – OWNER
  13. Good product offering, the line has some good applications. – GENERAL MANAGER
  14. Not interested in the product. – PRESIDENT
  15. Seems to be very useful product. May get the opportunity to use it. – ACCESS CONTROL MGR
  16. Great product. – PRESIDENT OWNER
  17. New to me. – OWNER
  18. Good wire pulling lubricant. – SERVICE ENGINEER/ESTIMATOR

Other than a few misfits, the FST ad is receiving rave reviews. We're working hard to support your sales efforts on FST. Keep charging.


The Joke		                               Man Signs.   1) Ladies, if a man says he'll fix it, he will. There's no need to remind him about it every 6 months. 2) My sex life is like a Ferrari. I don't have a Ferrari. 3) I heard a guy complaining about how expensive his wedding was. Wait until he finds out what his divorce will cost! 4) My mother-in-law is coming to stay. I had to clear out half my closet space so she'd have a place to hang upside down and sleep. 5) NASA's robot Curiosity landed on Mars. Early images show no signs of ESPN, beer or porn. Men are not from Mars. 6) I once won an argument with a woman ... in this dream I had. 7) I tried exercise, but I was allergic to it. My skin flushed and my heart raced. I got sweaty and short of breath. Very dangerous. 8) It's funny when my girlfriend gives me the "silent treatment." She thinks it's a punishment. 9) If there was a way to read a woman's mind, I'd choose not to. I hate shoes, shopping, gossip, and I already know I'm annoying. 10) Men have feelings too. For example, we feel hungry. 11) Judging by the frying pan that just flew past my head, I did something wrong. I can't wait to find out what it was.

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Copyright © 2014 American Polywater Corporation -- Issue Date: 6/6/14

American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, sealants, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
1-(651) 430-2270 (Voice) | 1-(651) 430-3634 (Fax)
1-(800) 328-9384 (Toll-Free US/Canada Only)