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One of our local C&I reps, Rick Ryan with Electrical Solutions and Design, got creative to help promote Polywater products in his territory, setting an example from which others can learn and benefit. The Minnesota Electrical Association publishes a tabloid newsletter entitled "MEA News." Like most such publications, the editors are in constant need of relevant content to keep their readership interested. They're often understaffed and overworked; thus very open to offers of pre-written articles they can drop into an issue without a lot of research or other effort. Rick approached the MEA with just such an offer and was rewarded with publication of an article on Polywater FST in the May 2014 issue. Essentially it's a reprint of Polywater's Technical Talk newsletter: Stop Water Damage ... Improve Electrical Reliability. The article focuses on how FST helps meet Electrical Code requirements for sealing ducts. It's perfectly directed to the MEA audience. Rick accomplished a double coup by getting them to include a Polywater Electrical Products flyer as an insert. Rick, like all Polywater agents, is also understaffed and overworked, so it's fortunate that all he had to do was contact the publication and "sell" them on the offer. There was no writing required with the availability of Polywater's canned content. He received in exchange free advertising locally for his agency, and now in the Friday Fax global recognition personally as an outstanding Polywater representative. His FST commissions are sure to spike as well. It should be relatively simple to duplicate Rick's heroics with similar publications in your territory. Topics need not be limited to FST. Discuss the possibilities with your Regional Manager. |
