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A famous quote claims that, "A picture is worth a thousand words." But pictures have limits. You see the image ... and may be intrigued ... but you don't necessarily understand the message. Pictures are two-dimensional representations that may leave questions unanswered, which can lead to doubts. In the sales process doubts lead to failure. Product literature is full of pictures. You usually need something more to close a sale. Analysis of the data clearly shows that sales of the various Polywater Sealants and Adhesives are highly dependent on on-site product demonstration by factory and/or agency personnel. In truth, all Polywater products are best sold by hand, not by word. This means that a live, hands-on demonstration is worth 10,000 oral or written words. A phone call or product flyer can only go so far to impress potential clients. This law has proven itself time and again over the years. What can you do about it? Become your own Tech Service Rep for the Polywater line. Insist that your Polywater Regional Manager provide hands-on demo training at his or her next visit. Become proficient at the often simple but compelling demos the factory has developed for products such as BonDuit, PowerPatch, AirRepair, FST, SolidSeal, Pad N Pole, InstaGrout, PedFloor, Splice Shield, UPR Pole Repair--and of course Polywater lubricants and cleaners. To sell your top customers, don't rely on advertising alone. Schedule a demo to grow your sales! |
