Friday Fax
A Weekly Summary of Polywater® News of Incredible Importance
Issue #767


          Polywater's Electrical Division recently hosted a live agent training webinar with some 33% of field reps in attendance. This webinar is now archived and available for viewing at your leisure: Polywater Training Video Archive. The audio has an odd "canned" quality due to Tom Fredericks' insistence on recording his narration with a 5-gallon pail over his head, convinced he's thwarting NSA surveillance. Nevertheless, the 35-minute video covers three important topics:

The FST-MINI segment details why the package was created; when to promote it over its 250ml kin; who represents a likely sales target; how to prepare ducts for optimal sealant performance; and what the plan of action is for promoting the FST-MINI in your territory. There's a particularly important update to how the NEC Code supports FST sales. Understanding the relevant Code sections can spur exponential growth in your FST sales.

The Splice Shield section describes the shortcomings of 3M Company's Scotchkote electrical coating. Polywater Splice Shield was developed to satisfy the need in the marketplace created by these shortcomings. Application tips, worker safety, and environmental benefits are addressed, as well as a litany of other advantages. Ideas on who the high-volume end users are and how to reach them through distribution are included.

The Rep Files segment demonstrates the simplicity and functionality of this free smartphone/tablet app. The powerful program provides nearly instantaneous access to participating manufacturers' marketing materials anywhere, anytime, with no need for wi-fi service. With Rep Files you never have to wonder if you have the latest promotional piece. Manufacturers update the materials at their end, and you see the latest stuff every time you log in. In Polywater's case that includes flyers, videos, pricing, competitive info, PowerPoints, selling support, distributor support, and more.

If you missed the live webinar or simply want a refresher on the latest tips on these three topics, please view the video. It might be helpful to keep pen and paper handing and jot questions for your regional manager as you view it.


The Joke
                              Friends. An old cowboy riding his trusty horse with his faithful dog down an unfamiliar road was enjoying the scenery when he suddenly remembered dying, and that his horse and dog had been dead for years. Confused, he wondered where the trail was leading them. Soon they came to a wall of fine white marble atop a hill with a tall arch topped by a shimmering golden "H." Standing before it, he saw a magnificent mother-of-pearl gate, and the road that led to it looked like gold. As he neared he saw a man at a desk to one side. Parched from his trek, he called out, "Excuse me, where are we?" "This is Heaven," the man said. "Wow! Do you happen to have some water?" said the rider. "Of course, come right in. I'll have some ice water brought right up." As the gate opened, the cowboy asked, "Can I bring my partners too?" "I'm sorry, sir, but we don't accept pets." The cowboy thought for a moment, then turned and rode away with his dog. Later he came to a dirt road leading through an old, broken-down ranch gate. Near the gate was a man leaning against a tree, reading a book. "Excuse me," he said. "Do you have any water?" "Sure, there's a pump over there. Help yourself." "How about my friends here?" he said, gesturing to the dog and horse. "Of course! They look thirsty too," he said. The trio entered the gate and found an old-fashioned hand pump with buckets beside it. The traveler took a long drink of wonderfully cool water and filled the buckets for his horse and dog. When they were full, he walked back to the man by the tree. "What is this place?" he asked. "This is Heaven," the man said. "I'm confused," the cowboy said, "The man down the road said that was Heaven." "Oh, the place with the glitzy, gold street and fake pearly gates? That's Hell." "Doesn't it anger you when they use your name like that?" "No, actually, we're happy they screen out the folks who'd leave their best friends behind."

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Copyright © 2013 American Polywater Corporation -- Issue Date: 6/28/13

American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, sealants, and MRO & construction chemicals.
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