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Back in Friday Fax issue #700, more than a year ago, we discussed the sales potential of agents making presentations on FST Foam Duct Sealant to local chapters of the International Association of Electrical Inspectors (IAEI). It was an idea hatched at the 2012 NEMRA conference, and tested to success by our New England representatives, Holbrook Associated. Now another rep is reporting success with this strategy. Tab Tryon with Dynamic Sales in Florida attended a local IAEI meeting in Cape Coral, Florida, where he presented FST Foam along with all other Polywater products via a tabletop display (see the picture at left). As Tab reported to Polywater Eastern Regional Sales Manager Wade LeVander, this appears to be money well spent: "Thank you for your support at the recent IAEI meeting in Cape Coral. We had a good turn out and a good bit of interest from the inspectors on the FST product. Attached is a picture of our display. We were also voted as having the BEST PRESENTATION at this event. I was presented with an award and IAEI Golf Shirt." We continue to believe in this opportunity for FST sales. Whether you attend regional IAEI meetings as Tab has done or simply make one-on-one contact, you'll often find that the IAEI is a group of influential people genuinely interested in performance products that actually solve problems. In addition to demonstrating products, one key tool to share is the FST Foam & NEC Code Compliance flyer. The concise 1-page report lists the three NEC Code sections inspectors should be aware of as they relate to duct sealing, and how FST outperforms ineffective duct putty and open-cell canned foams. |
