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Not to beat a dead horse ... but there is one more message to send on the Pull-Planner Webinar, which we're obviously fond of. The first 10 minutes or so of the webinar provides background on American Polywater and its products before it begins to tackle the significance of coefficient of friction and the software tips and tricks promised in the title. It's essentially a sly Polywater commercial, which is why everyone should see it, not just engineers interested exclusively in the software. Every single new viewing increases the chance that someone learns about a Polywater product they were previously unaware of--a big problem for us, since many think we only make lubricants. And because of the previously mentioned excellence of the webinar and obvious depth of knowledge represented by it, all viewers are conditioned to think positively about you and the products you represent. You could advise viewers to jump ahead to the 10-minute mark to skip the commercial if you felt that was appropriate, or at least forewarn them that the actual software tips begin later in the video, but why do that? You should find a pretense for all potential customers to view the free webinar via the supplied link, not just those who might be interested in the software. One tactic might be to send it and suggest they share it with others in their organization who might want to see it. They may peek at it themselves before passing it along. Others may become advocates for the webinar. It's too long and wonky to go viral in the "eagle snatches baby" sense, but that should at least be your goal. |
