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The Pull-Planner Software can be a huge benefit to engineers and the industry as a whole, but other than the software, engineers often don't even buy our products--and we often give it away free. Software sales don't come close to funding the effort invested in writing, updating, and supporting the software. We actually lose great gobs of money on software sales alone. Why do we do it? It's not all kittens and double rainbows. At the end of the day, Polywater must sell lubes, cleaners and sealants to keep the lights on. We do it because it helps our customers position cables properly in their ducts ... and position us properly in their mind. It enhances our image and promotes our products. It's about marketing, which is the art of manipulating the mind through words and/or images to create desire. The Pull-Planner Webinar is pure marketing genius. It's virtually impossible to watch it to the end without concluding that Polywater knows its stuff. People generally prefer to buy from companies that seem to know what the heck they're doing. Use this tool to butter-up your potential customers big time. They're putty in your hands after viewing it. Promote the webinar as a sales tool by sharing the link liberally. You can choose your own closing message, but the Editor does not shy away from letting engineers, contractors, distributors, or anyone else know that in exchange for the free or low-cost software we offer, we need consideration in return. That can come in the form of a purchase order, specification, recommendation, testimonial, etc. The existence of the Pull-Planner software is funded by Polywater lubricant sales. You might sum it up by saying, "This software is brought to you by the letters J, LZ, and NN." |
