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Let's face it, many Polywater reps are intimidated by the complexity of the Pull-Planner software and tend to shy away from talking too much about it, not wanting to appear uninformed. This is a huge mistake. You do not need to be proficient with the software. You just need to convince engineers how much it can help them ... and you now have an incredibly effective tool to do just that: the Pull-Planner Webinar, mentioned last week. The Pull-Planner™ Software Program may be the product that best embodies APC's market position as the technical leader in cable pulling lubrication. This computing marvel is the result of nearly forty years of experience and research. We developed it to assist our good customers, contribute to the industry, help specify our products, and showcase our expertise. It works! Absolutely nothing we have differentiates and reflects positively on us more than this program. Agents should be proud to represent it and eager to talk it up. We hope that through increased education via the webinar we can get the Pull-Planner mentioned in every sales call. We hope, too, that you recognize the Pull-Planner's value as a sales tool, not just as a line item to sell. Realize that discounted software offers work like magic at helping close big contractor sales or engineering specifications--or cementing relations at utilities, communications companies, and even distributors. Don't be shy about contacting APC for special-priced (or even free!) copies. Next week we'll talk more about why the ultimate goal of mentioning the Pull-Planner and pushing the free webinar isn't really to sell more software, although paid orders are always welcome. |
