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The Polywater LZ Flyer has been updated with a great new look--and we have three messages to share as a result: 1) Polywater LZ is our new flagship spec-grade "super lube," formulated for universal compatibility and containing the best technology and performance properties that nearly 40 years of cable lube development can yield. Polywater J will continue to sell well for many years, but isn't the best choice for some recent cable innovations (e.g., LSZH, CPE, CSPE). LZ does everything J can do, and more. Read and become familiar with the sales bullets. You should feel very confident upselling to this product. 2) This LZ flyer is among the first to feature a new footer format: "Adhesives | Cleaners | Lubricants | Sealants." This emphasizes Polywater's broader product offerings and highlights a category in bold text to simulate a menu or tab selection, in this case, lubricants. 3) Understand the difference between the flyer above and the Polywater LZ Online Support Page. Flyers are generally more attractive PDFs, which are better for printing, visual presentation, leaving with clients, and delivering a short synopsis. Their online HTML versions are what we term "support pages." They may be clumsy for printing, but offer links to useful resources: videos, testimonials, approvals, lab reports, instructions, specs, MSDS, articles, RFQs, translations, etc. Be aware of each type's uses and limitations. |
