
	Friday Fax A Weekly Summary of Polywater^® News of Incredible Importance

Issue #729

From the German word "blitzkrieg"--meaning "lightning war"--we get the English colloquialism "blitz." It has several meanings:

A violent and sustained attack, especially with intensive aerial bombardment
A sudden intensive attack or concerted effort, as in an advertising campaign
A defensive charge on the quarterback in American football

Polywater is currently applying definition #2 in an all-out advertising blitz to boost awareness and demand of FST Foam Duct Sealant.

First, we sent out our Technical Talk Newsletter via email this week to a list of 14,300 subscribers. The topic was FST. Then come spot ads in Electrical Contractor Magazine and the NECA Show Guide for the trade show at the end of September. FST then appears in Electrical Wholesaling Magazine in October. Polywater is featured there in an article focusing heavily on FST, with FST promotional spots placed nearby.

There's a video link in the newsletter on FST application. Reps should forward this to their own lists to make it go viral. We'll place this on Facebook and "tweet" about it in a blog. Finally, we'll send this out to a special contact list from Consulting Specifying Engineer shortly.

FST sales are already soaring, but we've set pretty lofty goals. If this advertising blitz doesn't put us over the top, we may have to resort to definition #1. Help prevent World War III. Sell FST Foam.

If you see any quarterbacks, feel free to knock them down too.

The Friday Fax Editor's Joke of the Week

The Joke

Final Foreign Signs. These are actual signs in various countries written for English-speaking travelers: 1) In an East African newspaper: "A new swimming pool is rapidly taking shape since the contractors have thrown in the bulk of their workers." 2) Hotel, Vienna: "In case of fire, do your utmost to alarm the hotel porter." 3) A sign posted in Germany's Black Forest: "It is strictly forbidden on our Black Forest camping site that people of different sex, for instance, men and women, live together in one tent unless they are married with each other for this purpose." 4) Hotel, Zurich: "Because of the impropriety of entertaining guests of the opposite sex in the bedroom, it is suggested that the lobby be used for this purpose." 5) An advertisement by a Hong Kong dentist: "Teeth Extracted by the Latest Methodists." 6) A laundry in Rome: "Ladies, leave your clothes here and spend the afternoon having a good time." 7) Tourist agency, Czechoslovakia: "Take one of our horse-driven city tours. We guarantee no miscarriages." 8) Advertisement for donkey rides, Thailand: "Would you like to ride on your own ass?" 9) In the window on a Swedish furrier: "Fur coats made for ladies from their own skin." 10) The box of a clockwork toy made in Hong Kong: "Guaranteed to work throughout its useful life." 11) Airline ticket office, Copenhagen: "We take your bags and send them in all directions."

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American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
1-(651) 430-2270 (Voice) | 1-(651) 430-3634 (Fax)
1-(800) 328-9384 (Toll-Free US/Canada Only)