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Comprehensive technical data sheets are now available in standard format for Polywater's ferrule, bulkhead, and fiber endface cleaners. The AquaKleen Spec Sheet covers the latest cleaner option, a unique eco-friendly water-based cleaner for environmentally conscious end users. The QuicKleen Spec Sheet covers the fast-evaporating solvent option. These technical data sheets go way beyond the basic one-page product flyer in terms of content. The typical cut sheet offers a photo, a brief description, some bullets, and package options. The four-page spec sheets dig deeper into meatier subjects. They offer more information on the chemical makeup of the cleaners and their environmental impact. In addition to features, uses, and benefits, they list performance properties, physical properties, cleaning properties, and application properties. They list specific approvals and standards compliance. They detail laboratory test results and compatibility with common component materials. They describe directions for use and safety considerations. They even include a "model specification," which engineers can copy and paste into their own specs to guarantee that compatibility or performance standards are met. The spec sheet can sometimes help make a sale. A sales prospect might quickly scan the simple product flyer you've led with, and then throw out objections, such as: "I need an RoHS compliant cleaner" or "I'd have to see lab test results on that before I could consider it." Then you pull out the spec sheet and systematically overcome their objections while you impress them with your calm professionalism and depth of knowledge. This can often eliminate weeks of delay in the sales cycle, reducing back and forth with the factory to seek answers to their questions. When brevity and simple explanations are in order, the product brochure is the right choice. When more information is needed to identify the appropriate product choice or overcome objections, the technical data sheet is the way to go. |
