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InstaGrout™ Sealant Barrier will be promoted heavily in 2012 ... and we're starting early. Our slick new InstaGrout Application Video is now available. The 8-minute clip demonstrates the product's uses, FABs, packaging options, and installation. This is an excellent sales tool and the perfect training supplement. Show the video and then do Q&A before you close. To view the video, visit the InstaGrout webpage and scroll midway down to the embedded YouTube clip. Share it with everyone, and consider distributors in particular. They, too, can embed the video in their sites, or publish a link in a newsletter. Many are anxious to add value with end users, and this is an excellent way to do so. As Polywater President John Fee is fond of saying, "If a picture paints a thousand words, video paints a thousand pictures." Wise words. He may or may not have plagiarized them, but no one here will call him on it. As Tom Fredericks, VP Electrical Division, is fond of saying, "If a picture lands a $1,000 order, video lands a $10,000 order." The editor may or may not have made that up for him. Introduction packets for InstaGrout are in the mail soon for electrical reps. They contain a video link, pricing, product flyer, questions to ask, promotional schedule, target accounts, and a nifty hand-held product demo. The demo is a cup-sized sample of cured sealant. It instantly demonstrates the product's strength and durability. The combination of application video and product demo will help you close many sales. If you're still unsure what purpose InstaGrout serves, an article by the National Rural Electric Cooperative Association ("Creepy, Crawly Times at Co-ops") explains the nature and magnitude of one problem it's designed to solve. Even outside ant country the list of offenders that InstaGrout defends against is big: rodents, bees, spiders, snakes, water, and more. This is a huge opportunity. |
