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The Mexican brewer of Dos Equis beer has exponentially increased popularity of their brand with iconic television commercials. And why not? After all, Dos Equis has "The Most Interesting Man in the World." American Polywater has Jeff. Jeff Ericson is American Polywater's Western Regional Sales Manager. Jeff is naturally photogenic and dripping with charisma. As a result he often finds himself in photographically interesting circumstances. Thanks to his latest trip to Colombia we're now able to update our Best of Jeff Ericson photo collection. While the Dos Equis beer commercial has grown in popularity to near cult status, it's important to note that it is after all mere fiction. It features a professional actor reading well-rehearsed lines in stage-propped settings. Contrast that with Jeff Ericson's body of work: all real, spontaneous, and heartfelt. Animals love him. Woman adore him. Customers buy from him. We all live vicariously through Jeff's zest for life. He sets the dial to full tilt and plows through obstacles with wild abandon, exuding optimism as he spreads his positive influence and befriends species across the globe. And he shows us how to sell a heck of a lot of Polywater. As Jeff is fond of saying, "Stay lubricated, my friend." |
