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Ah, the venerable 6-pack. Whether it's beer or abs--or both--the 6-pack is almost universally known and revered. Thanks to Polywater's FST Foam Duct Sealant, we now have another reason to worship it. We refer to the FST packages FST-250KIT and FST-250KIT1. There's an important difference between the two, but there's occasionally confusion. As usual, beer can help. The FST-250KIT contains all the materials needed to make multiple duct seals: cartridges, nozzles, damming strips, abrasive, gloves, positioning rod, pre-treating wipe, resealing cap, instruction sheet, etc. Kit components are neatly contained in a plastic bag. The bag is stuffed in a box for shipping. The application tool (FST-TOOL250) is sold separately. Amazingly, the FST-250KIT1 contains exactly the same stuff--thus the confusion! So what's the difference? The shipping box ... and price. The 'KIT1 ships in a box with only one bagged kit--hence the "1" at the end of the catalog number. This is for low-volume users or trial orders. The 'KIT ships in a box with six bagged kits. The FST-250KIT shipping carton is a 6-pack! Pricing always applies to individual units (kits). The individual 'KIT price is lower than the 'KIT1 due to the economy of buying multiples of six. A customer could buy 6 'KIT1 and get 6 kits in 6 boxes. Or they could save money and buy 6 'KIT and get 6 kits in 1 box. Remember, it's always more expensive to buy 6 individual beers than a 6-pack. If a customer only wants 3 kits they must buy 3 'KIT1. You can't get 3 'KIT (at least from the factory); they only come in multiples of six: 6 or 12 or 18, and so on. For this year's Halloween costume the Friday Fax Editor plans to strip off his shirt and strap on a case of FST-250KIT to display his "6-pack" abs. You could try this on a sales call, but you might not get past security. Maybe you could just mention the 6-pack analogy to make your point. |
