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In a major marketing coup, PowerPatch® Pad N Pole™ Repair will be the subject of an article in the October issue of T&D World Magazine. The article will run under the title "Repair Kit Eliminates Back-Breaking Labor," with the sub-title: "Xcel Energy field crews use device to save money and time when repairing fiberglass basements." Field-oriented articles in trade journals always yield big gains in product promotion for Polywater, but are surprisingly hard to arrange. We're always willing to supply subject matter, but the topic must be fresh and relevant enough to interest an editor, and publication hinges on the willingness of a wowed customer to share their story. Add in the need for decent field photos, a "story" to tell, a writer to tell it ... and it becomes a hard thing to pull together. The Pad N Pole tale comes courtesy of Don Wishard, Field Operations Manager for Xcel Energy in White Bear Lake, Minnesota. Don, a 32-year Xcel veteran, worked hand-in-hand with the Polywater laboratory, describing his product need. The lab conceived a solution and developed a prototype. At left we see Polywater laboratory sealant specialist Mark Hull (blue hard hat) describing the concept to an Xcel field crew at a successful trial. The resulting article is a simple love story: forsaken, broken-cornered transformer pad, jilted by heartless lawn equipment, meets attractive repair sealant, leading to enduring bond and ever-lasting service. Thanks to Pad N Pole, it's a tale that's replayed increasingly on residential lawns across the country. And now, thanks to Rick Bush, Editorial Director for T&D World, it will wet the eyes of countless construction managers seeking such redemption in their own lives. |
