 |
One reason Polywater is so successful in the cable lubricant market niche is specialization. It's the realization that many different installation environments and circumstances exist, each influenced by numerous factors. No one (or even two or ten) lubes can adequately perform every job. Polywater has devoted decades to the study of these unique situations, researching the science behind what works and why. The result is a broad line of lubricants, each specifically tailored to perform optimally in a given field situation--and to outperform all competitive posers. We divide and subdivide the marketplace into segments and satisfy each with products targeted to their individual needs. Fiber optic cables are not the same as high voltage transmission cables. Pulling is not the same as blowing. Whether it's tensile strength, volume resistivity, fire retardancy, low smoke, or attenuation, each type of cable jacket presents a different challenge. Cable weight, jacket stiffness, pull length and direction, ambient temperature, water in the duct, conduit bends, and many other factors affect installation. Dr. Seuss could have written a book about all the different cables, near and far. Understanding the many lubricant options Polywater offers and when to recommend one over another can be confusing for the salesforce, but it's worth it. Because we specialize, we help end-users successfully accomplish difficult installations on a daily basis. And we drive the competitors with their one-flavor-suits-all lubes totally bananas. Polywater's Prelube 5000 is a prime example of the Corporate motto: "We Bottle Solutions." This is the theme behind a recent Advertorial in the May 2011 issue of OSP Magazine. The ad informs readers that a recent market evolution (blowing fiber optic microcables into microducts) created the need for yet more lubricant specialization. Something better than traditional blowing lubricants was needed. Polywater responded, and Prelube 5000 is the proper choice; the only product formulated and tested specifically for that application. |
