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Farmers have it easy. They can wait until spring to plant seeds for the fall harvest. Polywater representatives, on the other hand, need to be out there right now, planting seeds in the snow. That's what it takes to reap a bountiful harvest of warm-weather sales. Cold and snowy winter weather--of which there has been plenty this year--slows construction and related sales. Most projects wait for favorable conditions. Winter-grade pulling lubricants allow the hardiest contractors to press on with cable installation, but very cold temps can hinder the application of other Polywater products, such as sealants and adhesives. This is why it is critically important to be out there right now, promoting the products crews will need when they return to the field. For example, FST Foam Duct Sealant has huge sales potential in the spring to combat melting snow run-off and flooding. Most customers are aware of the problem they will encounter this spring. But waiting until spring to enlighten them as to the solution (yes, FST Foam) will be too late for many of them. Plant the seed in their mind now. The same logic applies for sealing pressurized cable with AirRepair; or joining conduits with BonDuit; or servicing transformers with PowerPatch, Pad N Pole, or new InstaGrout. Help your customers now to be prepared with a solution in hand when the thaw arrives later. Then reap the rewards. |
