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Polywater's August sales were far better than last year and nearly a record. The high sales levels were due in large part to the surging success of FST Foam Duct Sealant. How hot is it? In August the polywater.com website entertained 19,325 visitors. The homepage obviously receives the most hits, but the 2nd highest traffic was on the FST page. That's more than Dyna-Blue or any of our Polywater lubricants; more than BonDuit; more than Grime-Away; more than PowerPatch; more than Hydrasol, Type QC, Type HP or any of our many other cleaners. Even more than the Pull-Planner Software, a perennial hottie. This is impressive for a relatively new product--especially a non-lubricant product (too many people still think we only manufacture cable pulling lubes). Another indicator of customer interest is in multiple page clicks. FST was the 2nd most visited page, but not the 2nd most exited page--meaning visitors clicked onto other resources for yet more info. What info? Four of the twelve most downloaded files in August were FST support files (instructions for use, lab report, tech date sheet, etc.). The reasons for the huge level of interest are the addition of the new caulking-gun style package and a renewed marketing emphasis. FST is the fastest growing product in the Polywater line, with application in all markets, electrical, telcom, industrial, and more. If you have somehow managed to avoid (or ignore) our recent propaganda on FST and are not up to speed on the FABs and selling tools, and are not actively promoting this product in your territory, you are missing the boat. The market is telling us it wants more information on FST Sealant. Are you listening? |
