
	Friday Fax A Weekly Summary of Polywater^® News of Incredible Importance

Issue #603

Our four new lube application videos offer useful tips to customers, promote our products, position Polywater as the technical leader, and make your sales job easier. They can open a customer's eyes to new ways of applying lubricant. They're a sales tool you should use on a regular basis.

One final word on our four new lube application videos. Whether you show them individually or all together, these short films offer useful tips to customers, promote our products, position Polywater as the technical leader, and make your sales job easier. They can open a customer's eyes to new ways of applying lubricant. They're a sales tool you should use on a regular basis. For added emphasis and as a way to find them more easily we created a separate webpage just for accessing links to these four videos. Add it to your favorites right now: http://www.polywater.com/videoslube.asp.

Here are some bonus ideas for using the new videos in sales calls:

Show the video on your laptop PC.
Show the video on their desktop PC using your CD.
Use either PC to stream the video on the website.
Use either PC to stream the video on YouTube.
Leave clients a CD for viewing at their leisure.
Leave the client the full web link to view the video later.
Or use the sneaky underhanded sales technique of simply giving the customer the link to the general videos page with all 24 Polywater videos (http://www.polywater.com/videos.asp) and have them find the video they seek on their own. This way they see the other videos offered and may exclaim, "Holy underwear, Batman! I didn't know Polywater offered all these other fine products too!" It's called subliminal cross-selling.

The Friday Fax Editor's Joke of the Week

The Joke

Mid-Life Crisis Solution. After being married for 48 years, I took a careful look at my wife one day and said, "Forty-eight years ago we had a cheap apartment and a cheap car. We slept on a sofa bed and watched a ten-inch black and white TV. But I got to sleep every night with a hot twenty-five-year-old girl. Now I have a million-dollar home, a fancy fifty-thousand-dollar car, a nice big bed and plasma screen TV ... but I'm sleeping with a sixty-five-year-old woman. It seems to me that you're not holding up your side of things." My wife is a very reasonable woman. She calmly told me to go out and find a hot 25-year-old girl and she would make sure that I would once again be living in a cheap apartment, driving a cheap car, sleeping on a sofa bed and watching a 10-inch black and white TV. Aren't older women great? They really know how to solve your mid-life crisis.

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American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
1-(651) 430-2270 (Voice) | 1-(651) 430-3634 (Fax)
1-(800) 328-9384 (Toll-Free US/Canada Only)