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When you get to the nub of it all, Sales Obstacles typically fall into three general categories:
Here's your chance. Polywater has recently gone to great lengths to share the extensive documentation and end-user testimonials proving the performance superiority of SqueekyKleen Fiber Cleaner. So we can rule out number one as a factor to any lost sale. Remember that we dropped our prices on all bulk packages so that we're at least 15% below D'gel™ distributor prices. The towelette packages were always cost competitive. That rules out number two. With a superior product and competitive pricing (in a tough economy where customers are desperate for savings), we're in the best position ever to change end users to SqueekyKleen. We refuse to believe that number three could apply to a Polywater rep. If the sales aren't happening for you, it's likely due to either a failure to even try--are you making the calls?--or you're failing to deploy the proper sales tools, such as the performance documentation and new price sheets mentioned above. Remember that the Price Fairy won't boink your customers with her wand and magically infuse them with the knowledge of lower SqueekyKleen prices. That's your job. Ha! And in case you planned to use the excuse that we don't offer adequate package options, don't. We're introducing two new packages--a 65-count canister, similar to the Grime-Away canister; and a 42-wipe dispenser pack. Samples of each are en route to telcom reps. The canister is available with solvent or dry, so we can provide dry towels with our bulk solvent. This unique canister contains the same towelette material used in the TC-1 individual wipe. It is the combination of the best towel with the ultimate solvent--at the lowest price--that makes SqueekyKleen the best cleaner in the market. Don't be the guy who can't sell it. |
