Friday Fax
A Weekly Summary of Polywater® News of Incredible Importance
Issue #475

APC has extensive testing and sales support materials to differentiate its cleaners.
          Quick Quiz:   Which Polywater® product are we talking about when we discuss performance testing, cable compatibility, dried residue, combustibility, volume resistivity, cable manufacturer approvals, and threshold limit values?   If you said Polywater J, you are wrong!   You are guilty of "lube think," a debilitating sales disease that restricts the flow of commissions by blocking receptors in the brain that remind reps of other fine Polywater products for sale.   It's true that APC has been wildly successful over the years with its specification emphasis on cable lubricants, an effort supported by superior products, friction testing, and many--but not all--of the studies mentioned above.   Often overshadowed or forgotten, however, is the fact that APC has duplicated this technical approach with a completely separate Polywater product line: Cable Cleaners.   Too often cable cleaners are thought of as commodities, where price is the final determinant.   But like its lubes, APC has extensive testing and sales support materials to differentiate its cleaners from the competition.   Examples are the PEL-PAC charting of solvent TLV exposure levels in manhole environments (the give-away clue), polycarbonate stress cracking studies, and all the analyses listed above.   From now on, think the full product line before hitting the buzzer.

APC may seek to augment its technical image by taking a leading role in so-called Green Cable Cleaning.
          Lightning Round.   For bonus points, name the potential "next big thing" in cable solvents.   If you said environmentalism, you are the winner!   In the future, APC may seek to augment its technical image by taking a leading role in so-called Green Cable Cleaning.   Conceivably this could be accomplished by offering solvent information that utilities could use to reduce their carbon footprint or trade carbon offsets, all in an effort to reduce global warming.   This product feature isn't necessarily a hot swatch at the purchasing department yet, but the general topic is of major interest to utilities at the highest levels.   Such a sales message may not win you a Nobel Prize for environmental stewardship, but may separate you from the pack and win you an audience at the local power company.   If you believe the concept has potential in your territory, drop us a line.

The Friday Fax Editor's Joke of the Week
The Joke
                              Never Choke in a Southern Restaurant.   Two hillbillies walk into a bar and grill.   While having a shot of whiskey, they talk about their moonshine operation.   Suddenly a woman eating a sandwich at a nearby table begins to cough and choke.   After a minute or so it becomes apparent that she is in real distress.   One of the hillbillies approaches her and says, "Can ya swallar?"   The woman shakes her head no.   "Kin ya breathe?"   The woman begins to turn blue and shakes her head no again.   The hillbilly then bends over and lifts the back of the woman's dress, yanks down her drawers, and quickly gives her right butt cheek a lick with his tongue.   The woman is so shocked that she has a violent spasm and the obstruction flies out of her mouth.   As she begins to breathe again, the hillbilly walks slowly back to the bar.   His partner says, "Ya know, I'd heerd of that there Hind Lick Maneuver, but I ain't never seed nobody do it!"

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Copyright © 2007 American Polywater Corporation -- Issue Date: 10/19/07

American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
1-(651) 430-2270 (Voice) | 1-(651) 430-3634 (Fax)
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