Friday Fax A Weekly Summary of Polywater® News of Incredible Importance | ||
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Issue #474 |
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By hitting people in the head, CSC Brands L.P. (a.k.a. Campbell Soup Company) successfully pounds in their popular marketing message, reminding potential customers that they could have had a V8® (a CSC brand). We'd like to hit customers to remind them that they could have added Grime-Away or aerosols or SPY Lube or CableFree or some other product to their standard Polywater lube order. But that approach won't work for APC because, while most people take several drinks a day, most of our distributors only place orders every few months. We can't afford to wait that long. You need to remind them before the order is processed that they should add a case or two of our other fine products. This is particularly true of shipments from consignment locations, where APC only learns of an order after it has shipped--too late for an add-on. Only the rep can make the attempt in that case. Certain unnamed APC personnel have suggested that we reserve head trauma for agents who fail to carry out this imperative. |
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Why did we advise in Friday Fax issue #469 to focus your sales efforts on field cleaning of rubber goods with RBG Rubber Goods Cleaner and avoid attacking machine cleaning methods? Because RBG loses its advantage when compared to bulk machine cleaning (i.e., dip booths, so-called dishwashers, etc.). Such machines are "hands free" and thus can employ much harsher and cheaper solvents that would otherwise wreak havoc on workers' hands. RBG cannot compete on price in these applications. RBG is a highly effective cleaner that is soft on hands. It is by nature a field-oriented product. Concentrate your efforts on accounts cleaning protective rubber goods in the field or by hand back at service center locations. Not all electrical utilities use machine cleaning, and even those that do have opportunity for spot cleaning on the job. There is plenty of market potential for this highly niched product--and sales growth confirms it. |
![]() The Joke |
Yet More Golden Moments. 1) A senior citizen said to his eighty-year old buddy: "So I hear you're getting married" "Yep!" "Do I know her?" "Nope!" "This woman, is she good looking?" "Not really." "Is she a good cook?" "Naw, she can't cook too well." "Does she have lots of money?" "Nope! Poor as a church mouse." "Well, then, is she good in bed?" "I don't know." "Why in the world do you want to marry her then?" "Because she can still drive!" 2) Three old guys are out walking. First one says, "Windy, isn't it?" Second one says, "No, it's Thursday!" Third one says, "So am I. Let's go get a beer." 3) A man was telling his neighbor, "I just bought a new hearing aid. It cost me four thousand dollars, but it's state of the art. It's perfect." "Really," answered the neighbor, "What kind is it?" "Twelve thirty." 4) Morris, an 82 year-old man, went to the doctor to get a physical. A few days later, the doctor saw Morris walking down the street with a gorgeous young woman on his arm. A couple of days later, the doctor spoke to Morris and said, "You're really doing great, aren't you?" Morris replied, "Just doing what you said, Doc: 'Get a hot mamma and be cheerful.'" The doctor said, "I didn't say that. I said, 'You've got a heart murmur; be careful.'" 5) A little old man shuffled slowly into an ice cream parlor and pulled himself slowly, painfully, up onto a stool. After catching his breath, he ordered a banana split. The waitress asked kindly, "Crushed nuts?" "No," he replied, "Arthritis." |
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Copyright © 2007 American Polywater Corporation -- Issue Date: 10/12/07 |
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