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In Friday Fax issues 437, 438, and 439 we took Ideal Industries to task for fantastic claims made about their new Velocity™ lube. That was so much fun, we'll now take a closer look at Ideal's Lubricant Brochure, an 8-page, full-color study in contradictions. Oh, where to begin? How about the most shocking revelation, the one that should prompt you to print out this flyer and carry it to all sales calls in case you encounter their product. What is it? Suggested Pull Length. In their "Select-a-Lubricant" section on pages 3-4 they recommend ClearGlide™ for pulls up to 75 feet--which essentially restricts its use to residential wiring, a miniscule portion of the market--and their four "Utility/Cable Pulling" lubes for pulls up to 250 feet. While there isn't an official stat on the length of an average utility pull, we can say with confidence that it's more than 250 feet. It's probably double that, with countless pulls that go much longer. Example: Polywater® J was used last year in a mile-long pull in Pearl Harbor (that's 5,280 feet for those of you who've been out of school for a while). This published limitation is indicative of their fundamental ignorance of the utility market and of the science and practical application of cable pulling lubricants. Accounts making highly engineered cable installations must be wary of the claims and products from such posers. Ask customers considering Ideal's product what their longest pull length is. When they say, for example, 650 feet, you whip out this flyer showing Ideal's inability over 250 feet. Then show the Pearl Harbor Article Reprint documenting J's mile-long success. And you're in. |
