
	Friday Fax A Weekly Summary of Polywater^® News of Incredible Importance

Issue #470

Sales Alchemy

The ultimate goal of the ancient alchemists was the transmutation of simple metals into gold. We now know that doesn't work, but the modern chemists at APC have succeeded in converting energy into gold through what they call "sales alchemy." The formula is shockingly simple: E² + HDD + HDPE + PVC = IRS. Let's break it down. E² equals energy squared, meaning you deliver the spark of energy through your awesome sales efforts by making live end-user BonDuit^® demos. HDD means horizontal directional drilling. Identify the people involved with this at utilities, telcos, and large contractors. HDPE stands for high-density polyethylene, which is the type of duct BonDuit is sold for (not PVC duct, which uses PVC cement). PVC is polyvinyl chloride, the type of problematic transition material (couplers, sweeps, etc.) that must bond to HDPE (the problem BonDuit solves). Your demos show how BonDuit mates HDPE to PVC couplers in HDD applications. IRS stands for the Internal Revenue Service. You're gonna owe a lot of tax on the commissions you'll earn with these demos--and the more demos you make, the more sales you make! APC has plenty of material available to train yourself on BonDuit demos: PowerPoint presentations, video clips, and written instructions. Plus you're always invited for in-factory training. For hands-on training at your location we have eager factory account executives--who will wear the funny alchemist hats if you want.

APC's salespeople offer longevity, experience, professionalism, and friendliness.

APC's Sales Staff

And speaking of APC's avid Sales Staff, it's time to toot the horn a bit. Studies show that the industry average employment term for a salesperson with one firm is a mere 2.5 years. In other words, they're out the door just when they've figured things out. At APC, on the other hand, the average is 9 years--and that includes new-hire Steve Scudder in telcom. As example, Dave has 4 years in; Wade almost 8 years, Jeff more than 9; and of course Sharon is closing in on 19 years, while Tom nears 20 years! For you that means less time training factory AE newbies. APC's salespeople offer longevity, experience, professionalism, and friendliness. They show up to train you and start selling.

The Friday Fax Editor's Joke of the Week

The Joke

A Few Signs. 1) Sign over a gynecologist's office: "Dr. Jones, at your cervix." 2) In a podiatrist's office: "Time wounds all heels." 3) At a proctologist's door: "To expedite your visit please back in." 4) On a plumber's truck: "We repair what your husband fixed." 5) On another plumber's truck: "Don't sleep with a drip. Call your plumber!" 6) On a church's billboard: "7 days without God makes one weak." 7) At a tire shop in Milwaukee: "Invite us to your next blowout." 8) At a towing company: "We don't charge an arm and a leg. We want tows." 9) On an electrician's truck: "Let us remove your shorts!" 10) In a nonsmoking area: "If we see smoke, we will assume you are on fire and take appropriate action." 11) On a maternity room door: "Push. Push. Push." 12) At an optometrist's office: "If you don't see what you're looking for, you've come to the right place."

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American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
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