 Power Plant Construction |
C&I reps should be aware of the huge sales opportunity that power plant construction represents. New energy plant construction across the country is a boon for agents of Polywater J. Why? For one, the construction of large power plants (>300 megawatts) involves massive amounts of cable, most of which is installed in conduit--requiring lube! APC has decades of experience selling such projects, and has proven the potential time and again. Sales can easily be in the thousands or tens of thousands of dollars--and Lube J is a shoo-in. These plants are highly engineered electrical installations. Quality is paramount. Fire is a concern. These customers consider coefficients of friction and cable compatibility, not the color of your lube. Specification-grade, fire-retardant Lubricant J is the logical choice. This is classic spec business--and we own it. We have the testing, documentation, experience, and sales tools needed to close the sale. And while you may encounter competitor's products introduced by a distributor, you're unlikely to meet an opposing manufacturer or their agent promoting lubes at a power plant. That's not what they do; they sell to distributors. You may also encounter hybrid cables (i.e., LSZH, cat 6, etc.) not suitable for Lube J. Don't panic; this is really an opportunity. It's another whole level of specification--one that only APC is prepared to support. Discuss local new plant construction with your Account Manager and take your quart and gallon shelf business to the pail-by-the-pallet or truckload level. |
