 Polywater Market Planning Meetings |
APC begins its "Market Planning" one week from Monday. This week-long series of day-long meetings is an annual event intended to create the successful sales strategies and promotional campaigns you've come to expect from APC. APC's sales, marketing, R&D, and management personnel are sequestered in a dark and dingy conference room for days on end with but coffee and high-fat lunches for sustenance. They immerse themselves solely in the question of what actions are needed to increase sales in the coming year. Bathroom breaks are severely limited to heighten the sense of urgency. There's nothing like a week of stale air and forced inactivity to stimulate the creative juices in ADHD salespeople. The August 27th start date gives you one week to prepare for limited access to your favorite Polywater account executive or customer service person (since he/she will be difficult to reach) and to consider ways you can influence APC's marketing activities in the coming year. How, you ask? By sending in your ideas for new products, promotions, and other sales strategies. It's like you're participating in the brainstorming and team building--without the restless leg syndrome. |
