 Something Stinks |
In addition to claiming that Polywater Lubricant has a "glue residue," Ideal states that, "Hands down the Ideal lube smells much better than Polywater. There is a foul order with Polywater compared to a more pleasant smell of Velocity." Given the context of the statement and the semi-literate nature of their distributor letter, we assume they mean "odor" rather than "order" ... but I suppose for them it does stink when customers order Polywater. In any event, Ideal has the notion that specifiers and serious cable installers will choose Velocity over Polywater because it supposedly smells better. Even if this subjective trait proves to be true for a majority of users, three thoughts. One, we're selling industrial lubricants here, not potpourri. Two, like the glue accusation, Ideal is attacking us for something no one has ever complained about--for decades. Three, their belief that this, at least in part, is how "specification grade" lubricant is sold, clearly demonstrates their naiveté and shallow understanding of what cable installers and specifying engineers want. No, they don't want something that stinks, but Polywater--like most commercial cable lubes--doesn't stink; it's practically odorless. What engineers and installers want is to get cable into conduit quickly, safely, cleanly, and confidently with a product that provides proven cable compatibility, predictable friction performance, and cable manufacturer approvals, not some new fad--even one with a fancy label and spring-fresh scent. Yeah, something smells here, but it's Ideal's vacuous claims. |
