
	Friday Fax A Weekly Summary of Polywater^® News of Incredible Importance

Issue #434

Where's the Beef?

One of the most common complaints lodged about cable pulling lubricants is that they dry out, prompting customers to say, "Hey, where's the lube?" when they see dry cable appear at the far end of a pull. The good news is that new Polywater SP Spray Lube works better than any lube on the market after it has dried. The irony--and danger here--is that SP is very thin (watery), leaves little visible residue (it's clear), and will tend to dry (or at least appear to dry) more quickly than other lubes, leaving the impression of impending failure. Wrong! SP is a paradigm shift in cable pulling methodology. SP lubricates even after it's dry. It has pulling stamina and continues to work even after it appears to be gone. This will take education on your part and some faith on the part of customers. But the fact is, when it comes to dry lubricity, Polywater SP has big meat.

Polywater® announces winners in the RBG Cleaner Rubber Chicken Promotion.

Winners Announced!

APC announces winners in the RBG Cleaner Rubber Chicken Promotion. Congratulations to Matt Hannafin of Upper Midwest Utility Sales, our grand prize winner of a $50 KFC company-lunch gift card for his clever, 5-photo series on rubber chickens at work and play. Our first runner-up was Dynamic Sales' Tom Howard for his "Bluetooth-wearin'" sales chickens. Tom earns a $25 KFC gift card. Honorable mentions go to Nick Chintala of Elus Company for the most field-oriented sales pictures, and to Kit Chee Ma of Carlson Sales for the most attractive photo: "Chick Gets Lei'd in Hawaii" (it generated the most Internet traffic!). Their great work is displayed with all the others here: Rubber Chicken Pictures. Thanks to all who participated. The promotion was a lot of fun, RBG sales are "flying" as a result, and more than one customer will forever remember RBG Rubber Goods Cleaner simply because of this unique marketing approach.

The Friday Fax Editor's Joke of the Week

The Joke

The Whole Truth. A lawyer should never ask a grandmother a question if he isn't prepared for the answer. In a trial, a small-town prosecuting attorney called his first witness, an elderly woman, to the stand. He approached her and asked, "Mrs. Jones, do you know me?" She said, "Why, yes I do, Mr. Williams. I've known you since you were a young boy, and frankly, you've been a big disappointment. You lie, you cheat on your wife, and you manipulate people and talk about them behind their backs. You think you're a big shot when you haven't the brains to realize you'll never amount to anything more than a two-bit paper pusher. Yes, I know you." The lawyer was stunned. Not knowing what else to do, he pointed across the room and asked, "Mrs. Jones, do you know the defense attorney?" She said, "Yes, I do. I've known Mr. Bradley since he was a youngster too. He's lazy, bigoted, and has a drinking problem. He can't build a normal relationship with anyone and his law practice is one of the worst in the entire state. Not to mention he cheated on his wife with three different women. One of them was your wife. Yes, I know him." The defense attorney almost died. The judge asked both counselors to approach the bench and, in a very quiet voice, said, "If either of you idiots asks her if she knows me, I'll send you to the electric chair!"

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American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
P.O. Box 53 | Stillwater, MN 55082 USA
1-(651) 430-2270 (Voice) | 1-(651) 430-3634 (Fax)
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