| Friday Fax A Weekly Summary of Polywater® News of Incredible Importance | ||
|---|---|---|
| Issue #430 |
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C&I reps, hark ye! The 37th annual NEMRA Conference takes place March 7-10, 2007 at the New Orleans Marriott in New Orleans, LA. APC is holding a group meeting on Thursday, March 8, 2007 from 3:15 to 4:15 p.m. There will be no individual one-on-one booth sessions unless you call Tom Fredericks directly and schedule one specially. Your attendance at this meeting is highly desired. |
 Dog & Pony Show |
While we would like to believe that success is due entirely to the magnetic personalities of our salespeople, there is an incontrovertible fact in APC sales that proves itself time after time, year after year, across all markets: Hands-on field demos of products produce sales and/or standardization more readily than any other method. Being a tall, good-looking Tony Robbins type with polished sales skills is great. Advertising, point-of-sale displays, spiffs, samples, donuts, and other sales and marketing activities are helpful. But nothing compares to the success rate of the hands-on field demo. Seeing is believing. Unfortunately, salespeople often lack confidence in demonstrating products due to lack of training. Instead, they drop off samples and hope that end-users who know even less than they do about a product can somehow wow themselves. This is a recipe for failure. Insist that your factory salesperson train you on the established demos for products such as BonDuit, PowerPatch, AirRepair, RBG, FST, SP Spray Lubricant, FTTx Wipe Lubricant, and so on. Then get out there and take credit for the orders soon to follow. |
 The Joke |
Winter Driving Tip. It was snowing heavily and blowing to the point that visibility was almost zero when Lena got off work. She made her way to her car and wondered how she was going to make it home. She sat in her car while it warmed up and thought about her situation. She remembered Ole's advice that if she got caught in a blizzard, she should wait for a snow plow to come by and follow it. That way she would not get stuck in a snow drift. This made Lena feel much better and sure enough in a little while, a snow plow went by, and she started to follow it. As she followed the snow plow, she was feeling very smug as they continued, and she was not having any problem with the blizzard conditions. After quite some time had passed, she was somewhat surprised when the snow plow stopped and the driver got out and came back to her car and signaled her to roll down her window. The snow plow driver wanted to know if she was all right, as she had been following him for a long time. She said that she was fine and told him of Ole's advice to follow a snow plow when caught in a blizzard. The driver replied that it was OK with him, and she could continue if she wanted ... but he was now done with the Wal*Mart parking lot and was going over to Kmart next. |
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| Copyright Š 2006 American Polywater Corporation -- Issue Date: 12/8/06 |
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