Friday Fax
A Weekly Summary of Polywater® News of Incredible Importance
Issue #421

APC launches massive RBG Rubber Goods Cleaner sales campaign with the use of rubber chickens.
RBG Sales Campaign
          America is a society with diverse ethnic, cultural, religious, and political influences.   Only one thing unites us: an inexplicable yet universal fondness for rubber chickens.   APC is tapping into that phenomenon.   To coincide with a massive sales campaign on RBG Rubber Goods Cleaner, APC is having a contest to see which power utility agent can be the most creative in using a rubber chicken in a photo (with a caption) as a way of reminding people to sell or use the new product.   The pictures can be funny or intellectual (bonus points awarded for intellectual depictions of a rubber chicken), but must somehow contain or relate to RBG Cleaner.   As example, Wade LeVander plays Texas Hold 'em with his chickens at left to illustrate that one shouldn’t wait for the flop or allow opportunity to float on down the river, but that one must gamble to win the big money (double commissions) by getting out there to demonstrate RBG.   The winning agency earns a fried chicken lunch, with a gift certificate going to the person responsible for the photo.   To whet your creative juices, view these other Rubber Chicken Pictures created by APC employees.  Note that APC has a zero tolerance policy on workplace violence.   Please do not send images of you choking your chicken.

Polywater's updated marketing tools flyer for reps and distributors.
Marketing Tools
          APC recently updated its Marketing Tools Flyer in PDF file format, which is a listing of sales tools and promotional programs available to Polywater agents and authorized distributors.   These include counter cards, banners, merchandising display racks, spiffs, and other incentive programs.   This might be a good sheet to have handy when discussing and planning promotional activities with stocking distributors--or for helping convince prospective ones.

The Friday Fax Editor's Joke of the Week
The Joke
                              How to Install a Wireless Security System.   Go to a second-hand store and buy a pair of men's used work boots, the largest pair you can find.   Put them outside your front door on top of a copy of Guns and Ammo magazine.   Put a dog dish beside it, a really big dish.   Leave a note on your front door that says something like, "Bubba, Big Mike and I have gone to get more ammunition -- we'll be back in half an hour.   Don't disturb the pit bulls.   They've just been wormed and they are a little edgy."

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Copyright © 2006 American Polywater Corporation -- Issue Date: 10/6/06

American Polywater Corporation -- The world's leading manufacturer of cable pulling lubricants, cable cleaners, and MRO & construction chemicals.
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