 It's a New Product! |
Most new products ideas aren't grown in cabbage patches, delivered by storks, or developed in laboratories; they're the result of social intercourse. As a company that relies on innovation, such ideas are critical for our survival--and you can help. The genesis of a new product is identification of a problem. Good salespeople (like you) regularly ask end users open-ended questions about the routine challenges of their job, probing for problems they can solve with products they represent. But don't stop there! Probe for problems solvable by products yet to be developed, and report them to APC, particularly if they involve chemicals. Your ears should perk up when you hear things like ... "I hate this stuff ..." or "I wish this stuff would ..." Ask why and then share the comments with APC. Don't hold back out of fear that we expect you to invent the solution. All we want is ... 1) A description of the problem. 2) What product or methodology they currently use. 3) A rough idea of quantity (market potential). We actually have a transmittal form for this. Just give us the problem; we'll take it from there. Even if nothing comes of it, you at least went above and beyond to assist your customer, which never hurts. |
